Our People

James H. Payne, National Sales Manager

Jim brings over 30 years of commercial lighting experience to the Pro-lite LED family. His experience includes national and regional sales management for numerous lighting manufacturers including 20 years as VP of Operations for a commercial lighting management company in Pennsylvania and was most recently a Manufacturer Sales Representative in the Northeast U.S. area. Jim holds a bachelors degree from Penn State University. When not selling lighting, he enjoys both water and snow skiing, golfing, mountain biking and playing the drums.

Sam Alicea, Vice President of Purchasing & Quotations

Sam oversees all of PROLite's quotes and orders. Sam brings a broad background of over 15-years sales experience in lighting and electrical customer service through many electrical distributors in Philadelphia. Penn State Alum, Avid bowler and loves to make you laugh.

Verlette Rollins, Controller/Partner

Verlette is responsible all financial and cost accounting functions including accounts payables (including commission payments!) and receivables, budgeting and cash flow, internal auditing, taxes, insurance, accounting system design & controls and short & long-term financial planning.

Verlette brings 20-years of extensive finance and accounting experience in the electrical/lighting distributor industry at Pyramid Electric in Philadelphia, PA.

A long standing resident of Philadelphia, Verlette enjoys reading mystery novels, has two daughters and three grandchildren.

Christine Dalton, Vice President of Purchasing Manager

Christine brings a broad background of over 15-years in business administration experience with four years in supply-chain pricing and purchasing/buying in the greater Philadelphia region and Orlando, FL. When not working, Christine enjoys all types of music, her Philadelphia Flyers (...and avid hockey fan!) and has two sons, four and eight, which keeps her as busy at home as she is at work!

Daniel Schmalen, Vice President of Marketing/Founding Partner

Dan brings a broad background of over 30 years of marketing, advertising and sales promotions experience in retail lighting, OEM lighting design, manufacturing, and commercial and consumer goods encompassing all facets of strategic & tactical planning, creative development and marketing management. His background includes both big national agency and client side success including national brands like GE, Johnson & Johnson, BEST Lighting Products, Pacific Coast Lighting, Lamps plus and many more. Dan holds a Bachelors Degree in Liberal Arts from Loyola Marymount University, and in 1992 was ranked within the top 5% of those “Exceptionally Creative” by Princeton Creative Research.

Coordinated multiple projects working with several well-known companies in the lighting industry. Excellent communication skills and knowledge of lighting trends and is looking forward to helping PROlite LED Lighting continue to grow.

Tina Monteleone, Customer Service/Receptionist

As our great receptionist, Tina will usually be the first person you hear when you call us. She is very high energy and bubbly and with over seven years in administration and office management, has become an integral part of the team. Tina has a 7-year-old daughter and enjoys her 11-year-old son’s hockey games and takes pride in her authentic Italian cooking.